When glancing upon this cat, you would think of him, as a regular guy like you and me and you would be right; he is… However you would also be wrong, very wrong.
Frankly, this man is in fact the proverbial Don Vito! He will slay you with sound as quick as look at you!!
Born Alexander Paul Coe in Bangor, Wales in 1969, this man has, over the past 40 years of his life changed the musical world as we know it… he is a musical gangsta in sheep’s clothing.
Sasha as he is better known, is the proverbial Don Vito, he and a collection of DJ’s out there took what Frankie Knuckles began in the 80’s and 90’s and turned it into so much more!
To ask anyone around the world in that 30 something age zone who Sasha is, you get I knowing smile, telling you that his coverage is almost as wide spreading as our desire for food.
Sasha is it when it comes to House music, progressive, techno and trance! He is so it, that he can change IT and it is instantly cool; Austin Powers’ mojo ain’t got nothing on him!
He frankly breaks molds. He can take a track and dissect it into whatever he wants, which typically becomes nothing you could image. His musical shit blows your mind! He is so pivotal in this scene that he took the creative genius of BT and sent him on the path he now pursues relentlessly.
Sasha has had, over the past 30 years, 20 albums, 22 singles and countless remixes. He has gotten to such a point that he created the label emFire in 2007 that will be his exclusive platform for future releases.
I feel like I’m overselling a point, but if you have seen him live; you get it! Its as if, when you enter a venue he’s playing, there’s this instant desire to drop to your knees and hale the king… but you don’t; cause the tunes are so thick and rich that you simply get lifted up and carried off into the crowd where you spontaneously dance to the beat!
For one so good, Sasha, when interviewed is the most chill bloke. He is like so many groundbreaking artists, (cause frankly musician seems so passé); he just appears to take it in his stride. Double him up with his long time friend, Mr. John Digweed and the music is like Turkish delight!
You listen to any album that Sasha has made alone or with Digweed and the quality of the mix is just perfect. Stick the CD in the slot, or click play on iTunes and an hour and a half sails past before you know it, couple that with the fact that you can hardly tell where one track starts and another ends and you have yourself musical genius son!
We as a people, have a tendency to pass down from one generation to another the spankin’ hot shit we love! Sasha is, and will be no exception. I will share with my grandkids; experiences of those crazy days in the 20th and 21st centuries where music was free and people could express themselves with computers and create the craziest sounds! He will be the electronic equivalent of Beethoven.
15 years ago, I was abducted by the sound from a renaissance album, and thank God I was never set free!
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